The Google Analytics Application Gallery has
been available for a little while now. Working for a provider of
content management solutions, I noticed with particular interest
that there are now Google Analytics plug-ins for both the Umbraco and WordPress
Content Management Systems.
The
Umbraco CMS plug-in (opens new window) makes it easy for
editors or administrators to not only get an overview of visitors,
bounce rate and other standard reports, but create their own custom
Google Analytics reports. This could be a great way of reporting on
standard key performance indicators to authors or technical
reporting to a webmaster, without swamping them with unnecessary
data such as highly customised campaign tracking.
The
WordPress plug-ins not only support website owners, but also
allow Google Analytics data to be displayed in your posts.
New applications that may improve your
efficiency and help you get more out of Google Analytics are being
added all the time, so it is well worth a visit.