Increasing sales of personalised plates

  • Database Management
  • Design
  • Development
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  • Support & Maintenance
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The DVLA's Personalised Registrations website homepage displayed on a laptop
A screenshot of DVLA's Personalised Registrations website


In late 2018, the DVLA appointed us to redesign their bilingual Personalised Registrations site, with a view to making it mobile-friendly, whilst improving user journeys and increasing online sales.

The new design places a stronger emphasis on the site’s super search functionality, which intelligently returns available plates based on the user’s input. A scrolling carousel of relevant news items keeps users informed of the latest releases and developments, and the popular wishlist feature allows users to save registration plates to a personalised feed for purchasing at a later date.


We work closely with DVLA to provide services for their successful sale of marks site. The services we provide help to lower costs, increase efficiencies and provide the licensing agency with a system that they have full control over.


Infographic for DVLA's Personalised Registrations website

“Connect play an integral part in the continued success of our Personalised Registrations service. We have tight SLAs in place which they meet month-on-month, and the lack of questions we receive is testament to their service. I don’t know of a better example of collaborative working with a shared goal.”




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