A website should be user-friendly, clearly signposted and engaging. Your website not only needs to stand out from the crowd, but also communicate your message, allowing users to quickly connect with your ethos.
We deliver purposeful designs backed by a user-centred approach. Informed by data and research, we factor intent into the design of every platform we build. We apply our knowledge and design best practices to improve experiences and aid conversions, ensuring a website’s aesthetic and navigation encourage engagement, increase traffic and create lasting relationships. Purposeful design stems from a collaboration between the user interface, information architecture and the user experience.
Users love the experiences we design and build because they’re intuitive and easy-to-use. Our platforms take the user on a journey; fulfilling their objectives as well as your own, whilst faithfully reflecting values. Our platforms leave a lasting impression, leading to stronger connections with those using them.
We believe design should be a collaborative process. We engage with our clients throughout the lifecycle of a project, channeling our shared enthusiasm.
After we have discussed and sketched ideas, we test, review and iterate until a site is ready to be built. We create mock-ups based on principle ideas and gathered data to represent the form and function of the experience. We use a range of creative tools to spring a design from paper to page.
Decisions are justified through discussion, testing and analysis, ensuring only the best elements make it into the final product. We can also conduct workshops with users to test the software and gain feedback. We find that people often use things in ways you may not expect, and testing helps to uncover any problems, resulting in a stronger, more rounded user experience.