A study released by Google reveals that roughly 40% of users search only using a smartphone. More people search via mobile than ever before the company says, with the most popular categories revolving around health, parenting, and beauty.

Other findings from the study include:

  • 80% of people use a smartphone
  • 67% of people use a desktop computer
  • 16% of people use a tablet
  • 57% of people use more than one type of device
  • 27% of people use a smartphone only
  • 14% of people use a desktop only

Dissecting these findings, it’s interesting to learn that of the people who only use one type of device, twice as many are using smartphones than desktop computers.

On top of that, people who use smartphones use them a lot – up to 3 hours a day. By comparison, an average of 2 hours a day is spent on desktop, and 75 minutes is spent using tablets.

That’s fairly solid evidence that we are living in a mobile-first world now more than ever.

Google warns marketers that if you’re not making an attempt to reach customers on mobile you’re missing out on a quarter of your potential audience.

“We live in a world where people expect answers at their fingertips, and to find them, they’re turning to the nearest device. There’s never an off time.”

Throughout 15 of the 24 hours in a given day, more searches happen on mobile than on desktop or tablet.More details from Google’s study can be read here.

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