Perhaps the biggest misconception about web design is that a website just needs to look good.
What many don’t realise is that every design has been thought through and agonised over down to the last detail. Effortless design should be driven by purpose, and the ideal outcome is where purpose and functionality meet stunning visuals. The process of combining the two takes time, thought and effort.
So, how do we balance design and function?
It’s not necessarily about striking a definitive balance. It’s a path that begins with nailing usability and functionality, then applying aesthetic values that enhance them.
We lead with a clear purpose and follow with creativity. When you’ve made a strong user-friendly design, it’s usually because you let aesthetics enhance the usability that you created at the beginning of the process.
We prioritise functionality because we want to make sure our designs serve a purpose beyond aesthetic value. Our approach helps point the user towards a goal rather than distract from it.
The most important aspects of design for a positive user experience?
Spacing and readability are what we tend to strive for first because we know that in any given digital experience, the user either wants information or to get something done in the fastest way possible. So we design based on what we know is the purpose for visiting a site. Maybe they aren’t even sure what they want and we need to show them — either way, the design should bring the user what they need with little to no friction.
Designing from scratch, whether it’s a website, app or intranet, requires a clearly defined purpose. When you are clear on the purpose behind your actions, creativity will fall into place. Purpose should always be informed and inspired by user needs.
We’re not afraid to take risks when designing – bold moves are worth making when acting with purpose.