We’ve been working in the industry for over 21 years now, and we’ve seen plenty of design styles come and go.
Some reached their saturation point, others never really got off the ground due to the constant influx of technology.
Whether or not you pay attention to the latest visual trends, there are a couple of things you need to be aware of:
Your template looks like a template
When it comes to designing a website, particularly for smaller businesses, basic templates seem to be the path of least resistance – they’re flexible and easy for the client to maintain in the long run. The issue is, an out-the-box solution can lack identity. We prefer to sit down with our clients to find out what they want, and move the design forward from there.
Don’t look at things from a singular perspective
You scroll through Instagram and find your feed is full of over-filtered, blasé landscapes. You don’t want your design to be basic, so it’s important to change perspective.
Not a photographer? No problem – stock imagery is a great way to start using striking images in your design.
You can even take it one step further by adding your own twist to images.
Don’t cling to throwbacks
Despite the fact we’re browsing on cleaner HD screens now, gradients have made a big comeback in the design world.
When it comes to cyclical trends, use them appropriately. They’re great for a micro or campaign website, but you don’t want to be using them on your branding that will likely be around for years to come.
Your flat design is falling flat
Flat design has become hugely popular. Just like cyclical trends, the recurrence of flat design is a normal cycle in design.
But sometimes this style can be repetitive and, many have argued, boring. Look to break the mold with depth.
Don’t chase colour trends
Every year there’s a debate over the best colour palette for a website.
But it’s not about what colour you choose, it’s how you use it.
Don’t overload your design with big explosions of colour. Consistent design ensures your work stands out AND looks great on mobile devices.
It’s about being bold and making a statement.
Serif logos aren’t old hat
Google recently opted to use a sans serif logo. Why? Mobile phones and tablets make sans serif a solid choice for low-res readability on mobile.