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There is a considerable amount of information on the web surrounding the key on-page SEO elements Google considers when ranking sites for search. Do we still operate on a web where one simple oversight could bring an entire SEO plan to its knees? Or are many of the tactics now outdated?
Over the years, research and results have proved that we actually know a lot for certain about the way Google ranks sites. However, we need to make it clearer to all that conclusive SEO knowledge can’t be gained by trawling the web for advice or quick-fixes. The most trustworthy SEO knowledge will always stem from three key sources:
  1. Patent filings
  2. Direct statements from Google and their team
  3. Applying scientific methods

Based on this, marketing agency, Northcutt has conducted extensive research into the relevance and success of popular on-page SEO factors. The agency has included factors that have been explicitly confirmed by Google, factors that are controversial or outright myths and created filters so that the user can sort concepts that are less-substantiated. This resource is limited to what factors matter when ranking in Google’s primary web search for non-local requests. This is important to clarify since local SEO, image-only search, video search, and every other Google search engine plays by slightly different rules.

For reference: on-page SEO describes factors that you are able to manipulate directly through the management of your website. Positive factors are those which help you rank better on search. Many of these factors may also be abused, to the point where Google has addressed them, issued penalties and they have become negative factors. In broad terms, positive on-page ranking factors relate to establishing the subject matter of content, accessibility across environments and a positive user experience.

Negative factors are those that can do harm to your existing search presence. These factors fit into three categories: accessibility, devaluations and penalties. Accessibility issues are stumbling points for Googlebot that could prevent your site being crawled or indexed properly. A devaluation is an indicator of a lower-quality website and may prevent you from progressing. A penalty is far more serious and may have an irreversible effect on your long-term search performance.

To read the full article, and discover which SEO tactics you should be spending your time on, visit Northcutt

We are Connect – the original web development agency. We have been providing best-in-class web, data and development services to public and private sector clients since 1994. Connect with us today to take the first steps towards your digital transformation.

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