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Following a series of debilitating setbacks, it is all change at Twitter. Can the struggling social giant reverse its fortunes and claim the social top spot?
Executive team rally round the network in a bid to stabilise fledgling stock

The company’s co-founder and interim CEO, Jack Dorsey bought more than 31,000 shares of Twitter stock on Monday, totalling $875,000. Dorsey, who holds nearly 22 million shares in the business, announced over Twitter that he was investing in the company and included a link to a receipt of the purchase.

“Twitter board member, Peter Currie, followed Dorsey’s lead with a purchase of around 9,200 shares, equaling $250,000 in stock, while venture capitalist and Twitter board member, Peter Fenton purchased about $200,000 in stock on Friday. Twitter’s CFO, Anthony Noto followed suit with a similar sized purchase.

“The acquisitions represent a modest addition to some of the executives’ holdings however they are seen as a showing of vehement support during one of the most difficult times in Twitter’s nine years.

To read the full article, visit The Drum.

Former Twitter CEO, Dick Costolo is expected to stand down from board in the coming weeks

Earlier this year, it was announced Costolo would depart as Chief Executive of Twitter. At the time, bosses maintained that he would continue to serve on its board. However, The New York Times and Recode have both cited anonymous sources who claim he’s looking to exit from the board by the end of the year, or once the company appoints a new CEO.

“Twitter co-founder and Chairman of the Board, Jack Dorsey has served as interim CEO while the board searches for a permanent replacement.

“The Times reports that Costolo had been considering stepping down from the board since June. However, with Wall Street’s growing concerns on the social networks performance coupled with the desire to make the transition to a new Chief Executive smooth he decided to stay.

To read the full article, visit The Drum.

Twitter investor, Chris Sacca backs Jack Dorsey as permanent CEO, asks team to renew their focus

Could newly-appointed Google CEO, Sundar Pichai be on his way to Twitter as part of a potential Google takeover?

There’s an interesting theory making the rounds among some Silicon Valley insiders today. Twitter is looking for a new CEO. Perhaps it made an offer to Sundar Pichai, who’s been leading Google’s core businesses since last October.

“To keep Pichai, Google decided to pull the trigger on an organisational change it’s been considering for some time, giving Pichai the CEO title while keeping the same set of duties. 

“Pichai might not have been tempted: Twitter is a flaming mess right now, while being the number-two man at a far more powerful company like Google was a pretty good situation to be in. But being CEO is even better!

To read the full article, visit Business Insider.

Not every big Twitter development is happening behind the scenes: the team has finally dropped the 140-character limit from DMs

Twitter’s 140-character limit is going away, at least for the private messages you send on the service. As promised, the company said today that it will now allow messages of up to 10,000 characters in its mobile apps, desktop apps and the web. It will also work in third-party apps, such as Tweetbot, the company says. “It’s the No. 1 request we get from folks,” said Sachin Agarwal, Product Manager for DMs, in an interview. “They want to be able to say what’s on their mind and be themselves.”

“After neglecting the feature for years, Twitter began rolling out improvements to DMs when Kevin Weil took over organisation last year. The company restored the ability to send links, added group and photo messaging, and began letting you share tweets natively inside the messages. The idea, Agarwal says, is to make DMs the place where you talk about the stuff you see on Twitter. “We want to make sure you can really fluidly move between public and private,” he added. Among other things, removing the 140-character cap on messages make it easier for businesses to conduct customer service over DMs.

To read the full article, visit The Verge.

Marketers can now access every tweet ever sent with new search API

Twitter is opening up its entire archive of tweets to marketers via a new Full-Archive Search API.

“Back in April of 2014, the company acquired social insight platform Gnip, which is now the only place to access real-time tweet data. Its Historical PowerTrack and 30-Day Search API tools helped its customers analyse archived posts for audience insights, and that capability is expanded today with access to “any historical public tweet” from the full nine years Twitter has existed.

“To be clear, it’s not a completely public archive you can access from Twitter.com; it’s an API meant to be integrated into marketing solutions. Twitter says this will help brands  instantly look through the full data set and analyze patterns over the course of several years, or understand context when answering customer inquiries.

To read the full article, visit The Next Web.

What do you think? Can Twitter claw its way back? Or will too many cooks spoil the social broth?

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