Google's AMP listing on mobile SERP
Since launching its Accelerated Mobile Pages initiative last year and expanding the format to search engine results pages in the summer, Google has been bombarded with a number of questions from curious webmasters.

To help answer these questions and alleviate user concerns,he company has compiled some of the most common questions they’ve seen:

Q: I’m considering creating AMP pages for my website. What is the benefit? What types of sites and pages is AMP for?

Users love content that loads fast and without fuss – using AMP may make it more compelling for people to consume and engage with your content on mobile devices. Research has shown that 40% of users abandon a site that takes more than three seconds to load. The Washington Post observed an 88% decrease in article loading time and a 23% increase in returning users from mobile search from adopting AMP.

The AMP format is great for all types of static web content such as news, recipes, movie listings, product pages, reviews, videos, blogs and more.

Q: We are seeing errors in Search Console for AMP pages; however, we already fixed these issues. Why are we still seeing errors?

The short answer is that changes to your AMP pages take about a week to be updated in Search Console. For a more in-depth answer on why, Google’s Webmaster Trends Analyst John Mueller shared a detailed post on Search Console challenges.

Q: Our AMP pages are not showing up on Google Search. What should we do?

Only valid AMP pages will show on Google Search. Check the validity of your AMP pages by using the AMP HTML Web Validator, the Chrome or Opera Extension or through a more automated process such as a cron job to make sure all content is valid.

If you have any other questions, connect with us, we’ll be happy to answer them.

We are Connect – the original web development agency. We have been providing best-in-class design, development and data services to public and private sector clients since 1994.

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