LinkedIn has given its messaging features a new lease of life in a move that could be viewed as a direct attack on professional platform, Slack
“If you’re anything like me or most people I know, you almost certainly have a profile on LinkedIn but you probably never (ever ever) use its messaging service. Well, LinkedIn hopes that by adding stickers, GIFs and other such things you might change your mind.
“The company is rolling out a newly designed, chat-like messaging interface from Tuesday that, on paper at least, brings the some of the popular components of messaging apps into play. The new interface is cleaner — on both mobile and desktop — and now LinkedIn will let you attach photos and documents, as well as the aforementioned stickers, emojis and GIFs.
“Ultimately though it remains to be seen whether it was the design — which was admittedly pretty stale — that was the problem with LinkedIn messages. Email, messaging apps and, for work, now services like Slack are the established channels through which most people communicate, and the latter, in particular, could pose a threat to LinkedIn if they expand into its core areas of business.”
To read the full article, visit TechCrunch.
Referral traffic to third-party publishers from LinkedIn is down by 44% this year
“LinkedIn used to be a steady referral source for many publishers. But that’s changed as the social network for professionals has prioritized its own media and its contributor network.
“For the first four months of the year, referral traffic to SimpleReach’s 1,000 publisher base declined 44 percent, according to the firm, which provides industry content performance measurement and distribution. For the first eight months, it declined 30 percent.
“LinkedIn accounted for just 0.2 percent of news and media sites’ social media traffic in the U.S. in June, according to SimilarWeb, a Web traffic research firm. Globally, the figure was half that — 0.1 percent.”
To read the full article, visit Digiday.
Still not on board with Pinterest? If you’re in e-commerce, you’re missing out massively
“If you decided that Pinterest wasn’t right for your business, you might need to reconsider. This infographic, created by Mainstreehost and Visualistan, explores how Pinterest has become e-commerce’s biggest hub.
“Pinterest accounts for 90% of the social media shares on the web. And it is the second largest driver of traffic among the social media platforms.
“More importantly, pins drive more revenue to ecommerce stores than any other kind of social share. Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined.”
To view the infographic, visit Social Media Today.
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