Category: Data
Why is my bounce rate so high?
Hang on a second, what is a bounce rate? As a quick refresher, bounce rate refers to the percentage of ...
Designing without data is a shot in the dark
Data and quantitative analysis underpin the entire business landscape, but it’s in design and digital marketing where their potential is fully ...
Tim Berners-Lee’s Solid plan to re-decentralise the web
When the web took off in the 90s, the dream wasn’t just big, it was unparalleled: everyone would have their ...
Gathering insight from consumer clicks
Without action, data is just a flurry of disjointed numbers. Data aggregation alone will not lead to insight. Data backed ...
Level your analytics with consumer data
Analytics have become synonymous with data-driven marketing, but there is an important distinction within analytics that can help accelerate growth ...
Fixing data discrepancies in Google Analytics
Google Analytics, like every analytics tool available on the web, doesn’t always deliver accurate data. There are many reasons why ...
Periscope nets 10 million users in 5 months
In just under 5 months, Periscope has attracted over 10 million users to its bustling live streaming platform. Will Periscope ...
The death of “lol”, GIFs as a language and that one app you can’t live without
“lol” is slowly dying out as chuckling millennials search for other ways to express their enjoyment on social “A new ...
The Internet of Things faces user backlash
Commentators have been backing the Internet of Things for a number of years. But what does the IoT really mean ...
Apple’s decline, OS X exploits, smartwatch cyber attacks and wearable threats
Are the all-seeing, all-knowing wearables we eagerly strap to our wrists enhancing or exploiting our personal data? “As valuable as ...
Is Twitter dying?
Every so often, a budding author will pose the burning question: is Twitter dying? The trouble is, the familiar debate ...
Twitter’s Audience Insights
Late last week, Twitter rolled out a significant feature upgrade to its expanding Ads & Analytics toolset: the interactive Audience ...